Media, Leadership, and Community | Ellie Morris | Ep 64

<p>Navigating the Future of the Horse Industry: Media, Leadership, and Community</p><p>Join Kelly and Ellie Morris as they discuss the evolving landscape of the horse world, touching on leadership transitions, the power of media in sport perception, and building a united community. This episode offers deep insights into the challenges and opportunities shaping our sport’s future.In this episode:</p><ul><li>Ellie Morris’s journey from hunter jumper competitor to social media influencer and industry consultant</li><li>The impact of leadership changes in the US Equestrian Federation and what it means for members</li><li>The crucial role of media in shaping public perception and driving industry growth</li><li>Strategies for better sponsorship engagement through innovative media content</li><li>The community’s role in fostering industry transparency and constructive dialogue</li><li>The evolving culture of social media and its influence on rider development and industry reputation</li><li>Comparing international show costs and sponsorship models with those in North America</li><li>The importance of top-down leadership in cultivating a positive narrative and trust</li><li>Future hopes: increased collaboration, transparency, and growth in the horse community</li></ul><ul><li><a href="https://linkedin.com/in/elliemorris" target="_blank" rel="noopener noreferrer">Ellie Morris - LinkedIn</a></li><li><a href="https://youtube.com/equestrianeconomist" target="_blank" rel="noopener noreferrer">Equestrian Economist YouTube Channel</a></li><li><a href="https://instagram.com/lamorsequestrian" target="_blank" rel="noopener noreferrer">LA Morse Equestrian - TikTok &amp; Instagram</a></li><li><a href="https://equesteam.com/" target="_blank" rel="noopener noreferrer">Equest ⁓ EAM Equestrian Consulting</a></li></ul><ul><li><a href="https://twitter.com/lamorsequestrian" target="_blank" rel="noopener noreferrer">Twitter</a></li><li><a href="https://instagram.com/lamorsequestrian" target="_blank" rel="noopener noreferrer">Instagram</a></li></ul><ul><li>Consider the importance of grassroots sponsorship strategies and branded media content for show series.</li><li>The industry’s future depends heavily on transparent leadership and community engagement.</li><li>International comparisons highlight potential models for lowering costs and increasing exposure.</li></ul><p>Timestamps:00:00 - Introduction and episode overview<br>00:36 - Ellie’s background in the equestrian industry<br>01: