If They Have to Ask How to Book, You Need to Fix That

<p>Your marketing worked. Someone found your business, liked what they saw, and wanted to book an appointment.</p><p>But then they couldn&#39;t figure out where you&#39;re located, which service to choose, or how to actually book with you.</p><p>And just like that, you&#39;ve potentially lost a client.</p><p>In this quick Monday Marketing episode, we&#39;re talking about how your booking experience could be costing you clients before they ever make it onto your treatment table.</p><ul><li><p>Why making clients work too hard to book can cost you appointments</p></li><li><p>Why your location needs to be easy to find on Instagram and Facebook</p></li><li><p>How to make your booking link easy to access</p></li><li><p>Why new clients should know exactly where to start</p></li><li><p>What to do when someone isn&#39;t sure which service to book</p></li><li><p>A simple 5-minute booking audit you can do TODAY</p></li></ul><p><strong>Here&#39;s your homework:</strong></p><p>Go to your Instagram, Facebook page, or website and pretend you&#39;ve never seen your business before.</p><p>Can you figure out where you&#39;re located? Can you book without messaging someone? Do you know what to do if you&#39;re unsure?</p><p>Every extra thing a potential client has to figure out gives her another opportunity to say, <em>“I&#39;ll come back to this later.”</em></p><p>And we all know how that usually goes. 😂</p><p><strong>Your marketing got her interested. Don&#39;t lose her because becoming your client is harder than it needs to be.</strong></p><p>Visit <a href="https://glossgenius.com">glossgenius.com</a> and use code <strong>EIB</strong> for <strong>50% off your first two months of their premium plans.</strong></p><p>Want more help getting clients?</p><p>Inside the <a href="https://allyson-steinberg-s-school.teachable.com/p/estheticians-in-business-the-membership" target="_blank" rel="noopener noreferer"><strong>Estheticians in Business Membership</strong>,</a> we&#39;re working on getting clients, keeping them coming back, and becoming really freaking good at business.</p><p>Join us and get support applying what you&#39;re learning to YOUR business. 🤍</p><p><br></p>