Nobody in a New Market Knows Who You Are. Your SDRs Won't Fix That - Leslie Tedgui #25

In this episode of European Growth Stories, Andrea Vaugan welcomes Leslie Tedgui, who spent close to a decade building global B2B marketing teams and brands at CrossKnowledge, MoovOne and CoachHub, where she was most recently VP of Marketing.

Leslie takes us inside what it really means to build one global go-to-market strategy across dozens of markets, from Berlin to New York and Tokyo, without losing what makes each region tick. She shares why she leaves campaign decisions to the local marketers who actually know their market, even when their ideas surprise her, how she decides which regions get real budget and which don't, and the story behind launching CoachHub's AI coach across four cities and two time zones in a single, perfectly synced event.

Her advice for anyone working on market entry into a new country: be patient, don't be a control freak, and trust the people who actually know the region.

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