What Canada’s EV Market Can Teach American Dealers with Glen Trafford

What happens to EV sales in rural, mountain country when a rebate disappears, comes back and gas tops $1.90 a liter? In this episode of EV Insider, Recurrent CEO Scott Case sits down with Glen Trafford of Salmon Arm Toyota, the only Toyota dealership in a small city in the interior of British Columbia. Glen describes his market as a mirror of rural Montana, with long distances, real winters and no urban commute. Glen explains why his store sold one battery-electric vehicle in all of 2025 and ...