Well In France On Curated Event Design

Curated event design beats scale, says Dominique Farrar, founder of the Paris-based wellness community Well in France. Before starting her own community, Farrar spent 15+ years building B2B communities at Yelp, Spendesk, and Quantive, scaling a CFO network from 2,000 to 10,000 members at Spendesk.

In this episode, Farrar joins host Rachel Moore to explain why curating who's in the room matters as much as curating the content, how she niched Well in France into a community for international women in Paris, where AI helps event planning and where it flattens creativity, and why word of mouth beats paid acquisition even though it's harder to measure. A useful listen for anyone rethinking scale versus relevance in their event strategy.

For transcripts, quotes, and more, visit: www.bizzabo.com/podcast/dominique-farrar-curated-event-design