31: How the Most Human Brands Win with Emma Sant

Episode 31: Emma Sant How The Most Human Brands Win September 2026 | 24 minute listen Emma Sant is founder of Futureful, a brand strategy and innovation consultant with more than 20 years’ experience helping global businesses identify growth opportunities, unlock innovation and stay relevant as people and markets change. In this conversation, we explore why the brands that grow are often those that stay closest to real human needs, how challenger brands can disrupt established categories by d...