Jenny Halasz: Google Is Going To Win The AI Race, Invest In SEO or Get Left Behind

<p>Jump to the 11:00 minute mark for SEO-specific info! (We spent a little time talking about consulting vs agencies and the climate of doing SEO/work first!)</p><p><br></p><p>Jenny is a Principal Advisor &amp; Senior SEO at <a href="https://www.newmediaadvisors.com/" target="_blank" rel="ugc noopener noreferrer">New Media Advisors</a>, with expertise in e-commerce, hospitality, financial, pharma, education, B2B and an International Speaker. </p><p><br></p><p>She is author of the new book, AI-Powered Content Marketing - <a href="https://docs.google.com/forms/d/e/1FAIpQLSebtnYAWWTfahRanJkBfYwSeMyJKfsy3MXd-QnqsRHI9Qn4_Q/viewform?usp=sharing&ouid=114424038516224651357" target="_blank" rel="ugc noopener noreferrer">get a 35% off discount here</a>!.... International listeners can get <a href="https://amzn.to/4daG2Pk" target="_blank" rel="ugc noopener noreferrer">the book here</a>.</p><p><br></p><p>The SEOchat reboot on LinkedIn Can be found here! <a href="https://www.linkedin.com/groups/17836011/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/groups/17836011/</a></p><p><br></p><p>Jenny on LinkedIn: <a href="https://www.linkedin.com/in/jennyhalasz/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/jennyhalasz/</a></p><p><br></p><p>Work with me on SEO, AI Search, YouTube and Organic Visibility: <a href="https://www.evolvingseo.com/" target="_blank" rel="ugc noopener noreferrer">https://www.evolvingseo.com/</a></p><p><br></p><p><a href="https://www.phocuswire.com/opinion/technology/why-google-will-win-agentic-e-commerce-travel" target="_blank" rel="noopener noreferer">&quot;Why Google Will Win The Agentic eCommerce Race&quot;</a> article mentioned</p><p><br></p><p>Chapters (auto-generated <a href="https://riverside.sjv.io/dyOMY2" target="_blank" rel="ugc noopener noreferrer">with Riverside</a>)</p><p><br></p><p>00:00 Consulting Landscape and Personal Struggles</p><p>02:13 New Media Advisors: A Consultative Approach</p><p>05:16 The Agency vs. Consultant Dilemma</p><p>07:55 Navigating Client Acquisition Challenges</p><p>11:00 E-commerce Marketing Strategies</p><p>13:58 Understanding Entity Relationships in SEO</p><p>17:06 Budget Allocation for E-commerce and B2C Marketing</p><p>19:57 The Future of AI in Marketing</p><p>22:48 The Evolution of AI and Search Engines</p><p>26:09 The Role of Content Marketing in the AI Era</p><p>30:51 Understanding Zero Click Searches</p><p>34:09 Measuring SEO Success Beyond Clicks</p><p>