129: Helpful Content Update Recovery and More w/Kristine Schachinger

<p></p><p>Kristine Schachinger is an SEO Consultant, specializing in Technical SEO, SEO Website Audits, Growth Strategies, Google Penalty Recovery, Accessibility, Usability, LLMs, &amp; Social Media. She has been an SEO for over 15 years and helped sites like Instacart, Vice, Zappos, usa.gov and many more.</p><p><strong>Topics In This Episode Include:</strong></p><ul><li>Why AI vs Human Content Comparison Studies are Silly</li><li>How AI has Changed SEO</li><li>How Does Google Detect “AI Content”?</li><li>Deep Dive Into The Helpful Content Update</li><li>Google’s Search Generative Experience</li><li>Why Core Web Vitals Is NOT a Ranking Factor Now</li><li>E.A.T.T. Myths and Why It’s Not a Ranking Factor, Ranking Signal or Ranking System</li><li>How To Learn About SEO From “The Source”</li><li>How To Find and Hire The Right SEO (And how to attract the right clients if you are an SEO)</li><li>Kristine’s Approach to Providing SEO Consulting</li></ul><p>Listen Now!</p><p></p><p><strong>Related Episodes You Might Like</strong></p><ul><li><a href="https://www.evolvingseo.com/2023/08/12/128-sara-taher/" target="_blank" rel="ugc noopener noreferrer">Surviving SEO in an AI World</a> with Sara Taher</li><li><a href="https://www.evolvingseo.com/2017/06/27/074-the-email/" target="_blank" rel="ugc noopener noreferrer">“The Email”</a> (A Solo Episode from 2017 about Google Phantom Update)</li></ul><p><strong>Tools Mentioned</strong></p><ul><li>Midjourney</li><li><a href="https://sitebulb.com/" target="_blank" rel="ugc noopener noreferrer">Sitebulb</a></li><li><a href="https://www.evolvingseo.com/contentaced" target="_blank" rel="ugc noopener noreferrer">Content Aced</a> (50% off – affiliate link)</li><li>More being added soon!</li></ul><p><strong>Articles, Resources, and Links Mentioned</strong></p><ul><li><a href="https://www.linkedin.com/feed/update/urn:li:activity:7162919554824826881?utm_source=share&amp;utm_medium=member_desktop" target="_blank" rel="ugc noopener noreferrer">Kristine’s Post About AI vs Human Content</a></li><li><a href="https://www.nytimes.com/interactive/2023/02/17/business/ai-text-detection.html" target="_blank" rel="ugc noopener noreferrer">Detecting AI Content with Watermarking</a> (NY Times)</li><li><a href="https://developers.google.com/search/docs/appearance/ranking-systems-guide" target="_blank" rel="ugc noopener noreferrer">Google’s Developer Guide to Ranking Systems</a></li><li><a href="https://www.linkedin.com/posts/kschachinger-seo_i-see-