Inside THE ICONIC’s Platform Evolution: Media, Fulfilment and Customer Obsession — Joshua Nunan, Director of Platform Media & Services

Joshua Nunan is the Director of Platform Media & Services at THE ICONIC, where he leads the company’s retail media, partner marketing and fulfilment services.

Since joining THE ICONIC in 2018, Josh has progressed through several roles, from Senior Buyer to General Manager of Sports, Beauty and Home, before stepping into his current position.

In this episode, Josh takes us inside the evolution of THE ICONIC and the rapidly changing relationship between brands, retailers and platforms. He explains how THE ICONIC is helping its brand partners reach customers, create more seamless experiences and fuel mutual growth through media, marketplace and fulfilment solutions.

We discuss:

Josh’s dynamic career journey and the experiences that shaped his approach to retail

THE ICONIC’s evolution from start-up to scale-up and its continued focus on profitable growth

Why customer obsession must be lived throughout an organisation—not simply written on the wall

How THE ICONIC works with brands to create memorable physical and digital campaigns

The growing importance of data, real-time insights and measurable marketing

The differences between wholesale, marketplace, dropship and fulfilment models

How brands can combine marketplace reach with greater control over pricing and assortment

Why faster, consolidated delivery can strengthen trust and improve the customer experience