Claude AI: Optimising Your Fashion Business

In this solo episode, Elizabeth Formosa unpacks what it actually looks like to use AI with intention in a fashion business. She talks honestly about the pace of change many founders are feeling right now, why workflow has to come before technology, and where she's seeing Claude AI add real, practical value across fashion operations.

The six areas she covers:

Founder productivity and leadership thinking

Financial visibility - margin, sell-through, inventory cover

Product and supply chain decisions

Marketing and content

Customer experience

Market intelligence

She's also candid about where AI falls short and why judgment and context still matter most. A clear, grounded look at AI for fashion founders who want to move forward without losing sight of what makes their business work.

Claude for Fashion Masterclass — Register Now

Join our upcoming Claude for Fashion Masterclass.

Elizabeth will be joined by an AI expert, Brooke Wright, and together they’ll bring both sides of the equation: fashion workflow and business solutions lens, plus technical AI expertise.