How this jewelry brand became a Target favorite

Amanda Thomas is on the podcast! She started Love AJ at 14. Twenty-five years, three rock-bottoms, and one Beyoncé Coachella moment later, she's about to be on shelves in every Target in America.

In this episode: the licensing loophole that got her into Target after a decade of no, why she cut her team from 12 to 6 and called it "ego death," the three low-drama ways she's funded growth without giving up equity, and the exact DM-to-Coachella pipeline that got Beyoncé's dancers in her jewelry.

Thank you to Omnisend for sponsoring the show. Our goal is to get every single one of you to make the smart swap to Omnisend this week and potentially saves thousands of dollars on email marketing every year. Use the code FFW35 for a further 35% off your email marketing: omnisend.com/femalefounderworld

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