How HYROX Is Helping Gyms Grow Revenue, Retention & Memberships with Andrew Sugerman (S6 E1)

HYROX is no longer just an event. It's becoming a global sport, and gyms are in a prime position to benefit. In this Season 6 opener, JT speaks with Andrew Sugerman, CEO of Center, about why HYROX participation is surging and what it means for fitness business owners.

You'll learn:

- Why gyms are becoming training hubs

- How HYROX may improve retention and acquisition

- New revenue opportunities for operators

- How much space is needed for a HYROX zone

- Whether boutique studios and independents should get involved

If you've been hearing about HYROX and wondering if it matters for your business, this episode gives you the commercial lens.

Timestamps

(00:00) HYROX growth stats and why demand is exploding

(03:18) Welcome to Season 6 and what's ahead this season

(08:42) Why HYROX is now considered a sport, not just a race