How to Deliver What Consumer's Really Want with Brent Herrington

We're delighted to have Brent Herrington of Herrington's Quality Butchers back on the podcast to discuss what consumers really want and how producers can deliver it. Brent shares how his years of experience on a dairy farm and working as a butcher have shaped the way he looks at lamb production and talks about what today's consumers are really looking for when buying lamb as well as some misconceptions that producers may have about what consumers actually want. Brent discusses how consumer trends have changed over the years and how they've influenced the way he markets and prepares lamb today. He also talks about developing strong relationships with producers, the characteristics he looks for in a lamb carcass to provide a great experience for both the butcher and the customer and some missed opportunities that can reduce the value of an otherwise good lamb. Brent shares how he maximizes all the opportunity of the lamb, the various ways he utilizes it, how to grow customer awareness and interest in Ontario Lamb and much more!