Adapt To AI or Die: Why What Worked Before Won't Work Now

When someone tells Emma Rainville "back when I was making the most money," she hears something very different than what they meant.

Emma Rainville (the Wizard of Ops) and Mitch Barham (the Wizard of Ads) take apart the myth that if something worked once, it'll work again — and why some of the smartest marketers they know keep falling into it.

Consumer behavior has flipped underneath everyone. Mitch thought Facebook was a fad and learned it the expensive way. Updates used to land every six months — now it's every other day. Plus Emma's contrarian rule for ad platforms, the morning routine that keeps her informed without the doomscroll, and why "that worked in 2012" is the most expensive sentence in marketing.

⏱️ TIMESTAMPS

1:24 – The myth, and the smart people who fall for it

2:04 – War Room vs. Driven: why the same playbook doesn't transfer

5:00 – "Back when I made the most money"

6:49 – Still running single keyword ad groups?

8:10 – Cutting out everything you can't control

8:40 – The daily brief that replaced the news

9:01 – Subscribe + comment break

11:42 – Six months, then three, then every other day