Ep #262 Know Your Why

Send us Fan Mail Stephanie sits down with Sari for a conversation about how CPG founders should decide when, and whether, to move into a new sales channel, emphasizing self-awareness, true costs, margin analysis, and strategic patience over comparison and FOMO-driven impatience. They close with a shared reminder that discipline, facts, and knowing your "why" beat chasing every opportunity, and tease a future episode on fear and false urgency. And, grab the roadmap and Sales Channel quick trai...