FTCA Podcast #114 - Sean Garner - Why Your Marketing Isn't Working (And How to Fix It)

In this episode, Dr. Bobby Maybee sits down with marketing consultant,

StoryBrand Certified Guide, and fractional CMO Sean Garner to discuss how

chiropractors and other healthcare business owners can simplify their

marketing and attract the right patients.

Sean outlines a practical three-step framework — Build, Fill, Optimize —

that helps business owners focus on the right priorities in the right

order. Rather than chasing the latest marketing tactic, Sean argues that

most clinics should first establish clear messaging, a conversion-focused

website, strong local visibility, and systems for lead nurturing and

tracking before investing heavily in advertising.

Whether you're struggling with marketing overwhelm or simply looking for a

clearer path forward, Sean offers a refreshingly practical approach to