FTCA Podcast #111 - Chris Chippendale - Patient Experience Masterclass

Patient Experience Masterclass — one‑day event in London on 20 June 2026

hosted by Chiropractors Chris Chippendale and Kevin Christie — offers

evidence‑informed, clinic‑ready strategies to align ethical,

patient‑centred care with a healthy, profitable practice; register via FTCA

website or Forward Thinking Chiropractic Alliance Facebook group.

Learn to reframe “sales” as patient‑centred conversations and reject

fear‑based tactics. In this episode we experiment with discussing apply

five‑layer Patient Experience model (clinical competence, trust/emotional

safety, clear communication, operational ease, measurable progress →

empowerment) and adopt practical steps—retesting, co‑management, measurable

outcomes and active self‑management—to improve outcomes, trust and

referrals.