Midterm Rentals: The Revenue Strategy Already Happening in Your Portfolio

Midterm rentals are already happening in your short-term rental portfolio. Most operators just are not being intentional about it yet. Frank Bosie, Senior Director of Partnerships at Hostfully, joins Jasper to break down the data, the economics, and the strategy behind adding midterm rentals as a revenue lever, without giving up your short-term rental business.

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39% of STR operators have already received at least one 30+ night booking. Midterm rentals represent only 1.7% of reservations but 20% of booked nights. You do not need many of them for them to meaningfully move your occupancy numbers, especially during low season.

You will learn:

Why midterm rentals are not a separate business model but a natural extension of what is already happening in most STR portfolios, and how to become intentional about itThe hybrid strategy that works better than going exclusively midterm: keep STR open, add long-stay discounts, and let demand self-selectHow to think about the occupancy crossover: why 100% MTR occupancy at $160/night generates roughly the same gross revenue as 53% STR occupancy at $315/nightWhich properties and markets are best suited for MTR, including proximity to hospitals, universities, military installations, and employer hubsWhat MTR guests actually need that vacation guests do not: fast wifi, a real workspace, full kitchen, laundry, storage, and the ability to live comfortably for 45 to 60 daysWhy new listings should not prioritize MTR first, and when the timing makes sense to add it

We also talk about:

Hostfully's Furnished Finder integration: the first PMS to connect with Furnished Finder, currently in beta, with calendar sync, guest communication, and payment management coming through the same systemHow MTR nightly rates vary dramatically by market: California averages 95% of STR rates, while Connecticut and Pennsylvania average around 30 to 35%The tenancy regulation risk in some markets where a guest staying 30+ nights may gain renter rights, and how smart operators are navigating itFrank's data on portfolio size and MTR activity: 7.3% of single-property operators have MTR bookings, jumping to 69% for operators managing 6 to 20 properties and over 80% f