A Business Guide to Getting Real Value from International Conferences

Large international conferences promise a lot: thousands of attendees, packed agendas, and the chance to meet decision makers you would never reach through cold outreach alone. But walking away with real business value takes more than a badge and a stack of business cards. It takes a strategy.

To understand what that strategy looks like in practice, we spoke with Erica Ferreira, Corporate Outreach Specialist at Gift Baskets Overseas, who recently represented the company at Web Summit Rio 2026. Her experience offers a practical playbook for any company deciding whether, and how, to invest in international conferences.

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