Case Study: Marketing an Online Course

As part of her pension project, Pat has been teaching courses online at the Editorial Arts Academy [https://editorialartsacademy.com/2020/12/22/tour-of-developmental-editing-for-fiction/] for quite a while.

In one course, she demystifies the art of developmental editing by working with students on the basics and not so basics of this type of editorial service.

Great stuff!

And she has filled up the next cohort for this class.

This segment explores Pat’s marketing efforts and what she believes worked best.

Questions for Listeners:

* Do you create and deliver online courses?

* If yes, what marketing channels do you use?

For Further Exploration:

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