Marketing Automation and AI for Small Business | Matheus Bessa & Joanne Brooks

<p>Most small businesses automate the wrong things first, then wonder why the leads dried up. Matt Bessa runs a marketing automation agency on the Gold Coast, and his argument is that the systems only work when there's still a human at the other end.</p><p></p><p>Takeaways</p><ul><li>Transition from Brazil to the Gold Coast</li><li>Impact of AI on small businesses</li></ul><p></p><p>Gold Coast Speakers is a directory of speakers available for conferences, workshops and corporate events. If you're planning an event, you can browse profiles and get in touch with speakers directly.</p><p>And if you speak professionally, a listing is how organisers find you.</p><p>Browse the directory → <a rel="noopener noreferrer nofollow" href="https://goldcoastspeakers.com.au" target="_blank">https://goldcoastspeakers.com.au</a></p><p></p><p>Chapters</p><ul><li>00:00 Journey from Brazil to the Gold Coast</li><li>14:35 Impact of AI on Small Businesses</li><li>29:35 Value of Events and Speaking in Marketing</li></ul>