Episode 20: BookTok and the Audiobook Industry (Does Your Follower Count Matter?)

Send us Fan Mail Lets talk BookTok. What began as a giant virtual book club is now a major marketing force. Publishers watch it, authors build campaigns around it, and Audible has created a dedicated BookTok destination. In this episode, I talk about how follower counts are becoming part of an audiobook narrator’s professional currency (particularly in romance and LitRPG) and what that means for talented narrators who aren’t interested in becoming full-time content creators. BookTok can...