#66 - Why Great Laboratory Automation Companies Win | Brian O'Sullivan, Opentrons

<p>Great technology is only the beginning. Some of the best technology in laboratory automation still fails commercially - while other companies build products customers adopt, trust, and buy again.</p><p><br></p><p>Brian O&#39;Sullivan has spent more than 20 years seeing what separates the two. Across Velocity11, Agilent, HighRes Biosolutions, Ginkgo Bioworks and now Opentrons, he&#39;s watched automation companies scale, disrupt markets, build exceptional teams - and sometimes get in their own way.</p><p><br></p><p>In this episode, Brian joins Sura Hadi and Mike Ouren to unpack what actually separates automation companies that win from those that don&#39;t.</p><p><br></p><p>In this episode:</p><p>→ Why great technology can still fail commercially</p><p>→ What Velocity11 got right about culture, leadership and execution</p><p>→ Why the best salesperson sometimes says no</p><p>→ Why support may be the most undervalued function in laboratory automation</p><p>→ Why life sciences is still operating on a 20–30-year-old support model</p><p>→ AI hype, autonomous labs and the CFO reality check</p><p>→ Why hardware, software and people have to move together</p><p>→ How open architectures are changing laboratory automation</p><p>→ Why robots are becoming data factories</p><p>→ Why willingness to learn may matter more than the perfect résumé</p><p><br></p><p>Guest: Brian O&#39;Sullivan - Opentrons</p><p>Hosts: Sura Hadi &amp; Mike Ouren</p><p>Series: Science Means Business</p>