113 | Don't build a course until someone's paid for it

Lots of us get brilliant ideas for new courses and programs in the summer. Here, I share why I strongly recommend that you don't build the course or program before you know if people will sign up for it. Instead of spending dozens or even hundreds of hours creating a course, consider running a pilot version and making sure at least a few people are willing to pay for the program before you start creating it.

See also episode 39 from way back in 2022: Why You Shouldn't Create an Online Course

In this episode, we cover:

Why the surge of summer creative energy can lead to a very expensive mistake.

Why "that sounds interesting!" is not the same as confirmed interest.

How to put your idea out there before investing time and money in creating something new.

What to do if nobody signs up or if a handful of people do.

Timestamps:

0:00 - Introduction

0:11 - Summer and the creative energy surge

1:04 - Building something nobody buys

2:18 - What "interest" actually means (hint: $$)