E172: 420 2026 — Live! Inside the Data on Cannabis's Biggest Weekend

Live from 4/20/2026 — Cy Scott (Headset) and Emily Paxhia (Poseidon) break down the fully-closed 420 weekend (Fri 4/17 – Sun 4/19) across every connected US and Canadian market in the Headset sample. Plus the culture, the myths, and what Grok 4.20 has to do with any of this.

The headline numbers

13.4M units sold in US connected markets over the 420 weekend — +17% vs an average weekend.

US dollars only +5% vs baseline. The 12-point gap between unit lift and dollar lift is the textbook 4...