
← High Spirits: The Cannabis Business Podcast12. Aug. · 57 Min.
#148 - How CAM Built a $73M California Cannabis Brand with Anna Willey
#148 - How CAM Built a $73M California Cannabis Brand with Anna Willey
In a California market defined by ruthless price compression and distressed assets, how does a quiet operator scale to $73M in retail sales while commanding nearly double the average market price? About This Episode In this solo-hosted episode, AnnaRae Grabstein sits down with Anna Willey, Founder and CEO of California Artisanal Medicine (CAM). Anna reveals the operational strategy behind building California's #2 branded flower line, why she completely avoids buying distressed assets, and h...