Scaling Logistics at Brandon Blackwood: People, Process, Data

<p>Neema Frazier is the Director of Logistics and a founding team member at Brandon Blackwood NY, where she leads global logistics, fulfillment, and supply chain operations for the recognized luxury fashion brand.</p><p>Born and raised in New York City, Neema brings a unique blend of operational expertise, strategic thinking, and the discipline developed through years of professional dance training.</p><p></p><p>Her passion for building scalable systems and driving operational excellence has supported Brandon Blackwood NY's rapid growth while delivering an exceptional customer experience.</p><p></p><p><b>In This Conversation We Discuss:</b></p><ul><li>[00:00] Introduction</li><li>[00:43] Meet Neema Frazier</li><li>[01:31] The products behind Brandon Blackwood, New York</li><li>[03:05] How Neema met Brandon and joined the brand</li><li>[05:46] Scaling from 10 orders a day to 500</li><li>[06:29] Intelligems</li><li>[08:13] Learning fashion operations in real time</li><li>[10:26] Building middleware for pre-order management</li><li>[11:17] Could anyone learn to do this?</li><li>[13:16] Klaviyo</li><li>[15:40] Auditing a hypergrowth brand's operations</li><li>[15:49] The people, process, and data framework</li><li>[19:37] Flowium</li><li>[20:46] Why brands overcomplicate the pack-out</li><li>[22:45] Keep processes simple, repeatable, trainable</li><li>[22:56] Luxury brands overinvesting in experience</li><li>[25:32] When to move from in-house to a 3PL</li><li>[28:02] Where to find Neema</li><li>[29:32] Final thoughts</li></ul><p></p><p><b>Resources:</b></p><ul><li><a rel="noopener noreferrer nofollow" href="https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1" target="_blank">Subscribe</a> to Honest Ecommerce on Youtube</li><li>Designer bags and accessories <a rel="noopener noreferrer nofollow" href="http://brandonblackwood.com/" target="_blank">brandonblackwood.com/</a> </li><li>Follow Neema Frazier <a rel="noopener noreferrer nofollow" href="http://linkedin.com/in/neema-frazier-13b34948" target="_blank">linkedin.com/in/neema-frazier-13b34948</a> </li><li>Book a demo today at <a rel="noopener noreferrer nofollow" href="http://intelligems.io/" target="_blank">intelligems.io/</a> </li><li>Get your free demo <a rel="noopener noreferrer nofollow" href="http://klaviyo.com/honest" target="_blank">klaviyo.com/honest</a> </li><li>Book a free lifecycle diagnosis call <a rel="noopener noreferrer nofollow" href="http://flowium.com/" target="_blank">flowium.com/<