Fueling Your GTM Strategy with AI Insights with Francis Brero

Send us Fan Mail In this episode of the Human-First AI and Marketing Podcast, Mike Montague sits down with Francis Brero of HG Insights to explore how AI is changing go-to-market strategy across sales and marketing. They unpack the growing complexity of B2B buying committees, the shifting role of SDRs, and why better data, intent signals, and account insights can help sellers show up with more relevance, preparation, and trust. Francis shares a practical view of where AI creates real leverage...