Humans of Martech

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226: The Eye of context (The Dungeon of martech architecture, part 2)

226: The Eye of context (The Dungeon of martech architecture, part 2)30. Juni1 Std. 03 Min.
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What’s up folks, welcome to our 4 part series of Crawling through the dungeon of martech architecture. You’ve arrived at Part 2: The Eye of Context.

We cover:

(00:00) - Intro

(00:56) - In This Episode

(01:28) - Sponsor GrowthLoop

(02:32) - Sponsor: GrowthBench

(03:32) - Welcome Back

(04:09) - FLOOR 2: THE EYE OF CONTEXT

(06:15) - Why AI Produces Believable Nonsense

(09:00) - BOSS BATTLE: The Hallucination Oracle

(10:07) - Data Quality: When Agents Read Your Messy Data

(22:33) - Context Engineering: What It Is and Why It's Not the Same as Prompt Engineering