229: The Privacy lawsuits coming for every marketing team, with Cara Caruso and Dustin Taylor

What's up everyone, today we have the pleasure of sitting down with Cara Caruso, CEO and co-founder of Sentinel Insights, and Dustin Taylor, counsel at Troutman Pepper Locke.

We'll cover:

(00:00) - Cara-audio

(00:53) - In This Episode

(04:40) - 1 — Why Your Website Is Running More Tracking Tools Than You Know

(08:17) - 2 — How a Plaintiff's Firm Turns Your Website Into a Lawsuit

(17:55) - 3 — The ECPA Wave and the Privacy Policy That Sues You

(20:53) - 4 — What Consent Drift Actually Looks Like

(25:16) - 5 — Who Actually Owns Privacy Compliance

(30:49) - 6 — The Business Case for Privacy-First Marketing

(35:52) - 7 — What Marketing Ops Can Do About Privacy This Week

(42:35) - 8 — Why Email Marketing Is the Next Privacy Lawsuit