227: The Correlation masquerade (The Dungeon of martech architecture, part 3)

What’s up folks, welcome to our 4 part series of Crawling through the dungeon of martech architecture. You’ve arrived at Part 3: The Correlation Masquerade.

We'll cover:

(00:00) - Intro

(01:16) - In This Episode

(01:36) - Sponsor: Knak

(02:44) - Sponsor: MoEngage

(04:02) - FLOOR 3: THE CORRELATION MASQUERADE

(05:08) - Why Agentic AI Optimizes for the Wrong Thing at Scale

(11:30) - The Boomerang Effect on AI that Erodes Revenue

(20:40) - Why Marketing Attribution Data Can’t Tell AI Agents What Actually Caused the Result

(28:28) - Sponsor: Mammoth Growth

(29:31) - Sponsor: GrowthLoop