374: How to Show Clients You're a True Professional

Back in January 2020, we recorded Episode 23, The Three P's of Professionalism, based on NAR's List of Suggested Professional Courtesies. It's not the Code of Ethics, but a complementary, voluntary list, and real estate schools are still sending brand new agents to that episode today. With everyone talking about AI lately, we decided it was time to pull some of our favorites back out and remind ourselves why the human part of this job still matters.

We start with a story about an agent who let AI write every single text and email during a transaction. 10/10 do not recommend.

From there we walk through our favorite courtesies under NAR's three P's, public, property, and peers, with real stories from our own businesses. We cover everything from scheduling showings far enough in advance, to the seasoned agent whose remediation company connections saved our clients thousands after closing, to the referral call we turned down because the seller was $40,000 dollars over price and would not budge.

Professionalism doesn't mean a fancy blazer or the glossiest marketing materials. It means talking to your clients about money, setting expectations with data, and being the boss of the transaction, even when it's not what anyone wants to hear.

Here's what we cover in this episode:

Why an AI-written text message is the opposite of professional, and how to spot one

A refresher on NAR's Three P's of Professionalism: public, property, and peers

Scheduling showings and appointments far enough in advance, even when it feels too early

Why you should assume you're always being recorded

How to handle it when someone tells you they already have an agent

Presenting a professional appearance without needing to be fancy

Being responsible for buyers, kids, and pets during a showing