Ep 103: Why Networking Isn't Working for You (And What Actually Fixes It)

Networking didn't come naturally to me. For years after becoming a stay-at-home mom, I isolated myself completely, running my business from behind closed doors and never stepping into a room to be seen.

I didn't know it at the time, but that isolation was the exact opposite of networking, and it was quietly killing my business.

In this episode, recorded on a walk instead of sitting isolated at my desk, I trace my own networking journey from volunteering at my daughters' school, to joining paid communities that didn't fit, to finally finding the right rooms.

I'm honest about the networking groups that wasted a year of my time and money because I joined without asking what I actually needed from networking in the first place.

That's the real reason so many business owners say networking isn't working for them: they're in the wrong room, asking the wrong question, or walking out the door without ever following up.

I break networking down into three real questions every business owner should ask before walking into any room:

What's your purpose for networking, what will make people remember you, and How do you show up in a way that actually gets you a return.

I'm direct about the difference between networking the wrong way, cards out, no follow-up, no return, and networking the right way, where five real connections and consistent follow-up turn into referrals and recurring clients.

Connect with Nikisha KingWant to keep building with me after this episode? Here's where to find me and where to get into the room.

Instagram: @nikisha.kingLinkedInWebsite: nikishaking.comPersonal Invitation to Fully Booked Workshop: nextlevel.nikishaking.com/lead-gen-quiz

Personal InvitationFully Booked Workshop, Tuesday, October 20th, Berkeley Heights, New Jersey, in person only.

A full day of working, focusing on a strategic networking marketing plan. This isn't a keynote; it's an action plan for you. Therefore, the space is limited to 12 women, and only 9 spots remain.