Nicole Downer (Downer Brothers): From $5M to $10M - Why Leaders Have to Become Leaders of Leaders

Nicole Downer, co-owner of Downer Brothers and a 30-year veteran of virtually every role in the green industry, joins Rob Murray to unpack why culture is the primary growth constraint holding landscape companies back - and what it actually takes to scale it intentionally from $5M to $10M and beyond. This is a rare, honest conversation about servant leadership, morning huddles, delegation mistakes, and why a strong culture is not a soft concept - it is the foundation every other system has to be built on.