EP 101 — ROGER FEDERER LOST $74 MILLION IN A DAY

<p>Liam made a bold prediction about &#39;On Running&#39; brand back in January. Last week it cost Roger Federer seventy-four million dollars in a single day. That&#39;s the hand-up moment this episode starts on, before the boys get into whether the running world has too much access — Michael Jordan, Bill Murray, and the surfers who reckon marketing is ruining the sport. </p><p><br></p><p>Plus the six things that make up a premium runner&#39;s $1,500 annual budget, Courtney&#39;s verdict on Liam&#39;s floaty shorts, and why major marathons are just grown up Ooshies.</p><p><br></p><p>Follow the podcast on Instagram <a href="https://www.instagram.com/inthebeginningpodcast/">@inthebeginningpodcast</a><br>Courtney on <a href="https://www.strava.com/pros/491744">Strava</a><br>Liam on <a href="https://www.strava.com/athletes/19076857">Strava</a></p>