Laws of Hype Creation : How Comet engineered Hype to build 167 cr Sneaker brand?

<p>What does it really take to build a brand that can compete with global giants?Most people believe it&#39;s all about having deep pockets, celebrity endorsements, or a massive marketing budget. But Utkarsh, Founder of Comet, believes the biggest advantage isn&#39;t money. It&#39;s understanding your customers better than anyone else.In this episode, we unpack some of the biggest lessons behind building a modern consumer brand, including:• Why global sneaker brands struggle to win over Indian consumers• How Comet built a premium brand from scratch• The psychology behind pricing, branding, and customer loyalty• What founders get wrong while building consumer businesses• The future of Indian brands in a global marketWe also dive into Utkarsh&#39;s journey from Bain and Hotstar to Kellogg School of Management, and why he chose to leave a successful corporate career to build Comet.Along the way, he shares practical insights on product design, storytelling, distribution, hiring, and building a brand that customers genuinely love.Whether you&#39;re an entrepreneur, marketer, founder, or simply someone interested in business and branding, this conversation is packed with actionable lessons that will change the way you think about building products, brands, and businesses.</p><p><br></p><p><br>Check out Odoo: https://www.odoo.com/r/5bM </p><p><br></p><p>👉Think School’s flagship Communication course with live doubt sessions :https://thethinkschool.com/sp/communication-masterclass/</p><p><br></p><p>👉 Who would you like to see next on The Indian Business Podcast: https://forms.gle/37daEPEy7mAzhvv29Check out Comet: https://www.instagram.com/thecometuniverse/?hl=en </p>