The Truth About Competitor Targeting in Google Ads

Competitor targeting in Google Ads is widely misunderstood. After seeing so much misinformation online, Google Ads Coach Jyll Saskin Gales sets the record straight in episode 137. She breaks down common competitor targeting myths, explains what Google’s policies actually say, and shares how to run competitor campaigns that drive great results - while staying fully compliant. You will learn how automation features like text customization and broad matching can accidentally trigger ads that im...