26Q2 | Indian Mythology Meets AI Microdrama: How AI Is Democratizing Storytelling

In this interview, I speak with Shantanu Tungare, filmmaker, narrative strategist, and co-founder of Bulb Chamka Studios—an Indian production company that has completed more than 100 microdramas and developed an in-house AI production pipeline.

We discuss:

• How AI-native storytelling works across pre-production, production, and post-production

• Why AI should automate repetitive tasks while humans protect the story

• How Shantanu’s team produces approximately 20 hours of content per month

• The difference between traditional filmmaking and the “algorithmic DNA” of microdrama

• How Indian audiences are responding to AI-generated entertainment

• Why mythology and “mythic futurism” offer new creative possibilities

• How AI can democratize filmmaking while helping creators preserve their cultural identity

• The future of interactive stories in which audiences influence characters and narratives

• Copyright, consent, and the responsible use of actors’ digital likenesses Shantanu also explains why microdrama is not frivolous storytelling—it is condensed storytelling designed for a faster viewing experience.

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