95. How to Build a Brand People Trust Instantly with Saalt Founder, Cherie Hoeger

In this episode, I am joined by Cherie Hoeger, CEO and co-founder of Saalt, to unpack how she turned a stigmatized product category into a movement-driven brand that is changing the way people think about period care. In this conversation, we get into what it really takes to build a brand people trust instantly, how intentional packaging helped Saalt land in Target and become its best-selling cup, why education is the key to changing consumer behavior, and how Cherie built a mission-led compa...