451: How to Build a Simple Nonprofit Marketing Strategy with Sarah Olivieri

Episode Description Many nonprofit leaders pick a marketing tactic first- a gala, a Facebook fundraiser, a social media takeover, and then hope it works. The organizations that get a real return pick the goal first and let the goal decide the tactic.

Sarah goes solo to work through how to build a marketing strategy simple enough to fit on one page, drawing on the years she spent running a marketing agency for nonprofits.

In This Episode, You'll Learn Executive directors about to spend money on a tactic a board member suggested

Leaders whose fundraising activity is busy but whose donor numbers are flat

Small organizations wondering whether a website is the right first investment

Anyone who has run a fundraising event that cost more than it brought in

Who This Episode Is For • Why picking a tactic before a goal is where the money goes

• What the three marketing goals are and how to spot yours

• Why a website converts people who already found you, and does not create them

• How Sarah defines a real donor, and why the second gift is the line

• What to do about lifetime value when you have almost no donors yet

About Your Host, Sarah Olivieri Bold, strategic, and refreshingly human…