Julia and Thomas Berolzheimer on Why the Future of Shopping Will Run Through Creators

Julia Berolzheimer and Thomas Berolzheimer have spent 15 years turning a fashion blog into one of the most powerful e-commerce brands in the creator economy. What started with a camera and an idea in 2011 has grown into a multi-platform empire spanning a blog, Instagram, Substack, ShopMy, Amazon, and their newest venture, Coreli.

What You'll Learn:

How Julia and Thomas built one of the most trusted brands in the creator economy

Why curation beats creation when it comes to driving real commerce

How they think about managing content, platforms, and technology as a team

Where AI fits in and where it doesn't for creators who've built on authenticity

What the next decade of the creator economy actually looks like

Chapters:

01:52 Intro

02:35 The Beginning of Julia and Thomas's Journey

04:45 Milestones and Evolution of Gal Meets Glam

06:41 Curation and How Julia Starts Every Morning