054-The Future of CRO with Sahil Patel

Two roads diverged in the CRO industry. Brian Massey chose to keep his agency small. Sahil Patel runs Spiralize, one of the largest in the field, with more than 170 people.

In this conversation, they compare notes across that divide. Sahil shares what he learned the hard way as a first-time CEO in healthcare tech, why CRO's horizontal market changed his thinking, and why a CEO's identity and business are so hard to pull apart.

Then the conversation turns to AI. B2B sites have watched 20-30% of their organic traffic evaporate. Agent traffic may soon cross human traffic. And AI test-idea generators suffer from winner's curse.

What surprised them both is how much they agree on what still works: measuring what people do rather than what they say, and showing up for customers in person.