From Strategy to Scale: Emma Davidson on Helping Partners Win in the Marketplace Era

<p>In this episode of the <em>Investible Partnerships™ Podcast</em>, host Des Russell sits down with Emma Davidson, VP of Cloud at NEXTGEN, to explore how marketplaces are reshaping the way partners, distributors, and vendors drive growth.</p><p>Emma shares her journey from agency life to leading one of the fastest-growing cloud businesses in ANZ — and why she believes marketplaces aren’t just a new channel, but a complete reinvention of how technology is sold and scaled.</p><p>In this episode, you’ll learn:</p><ul><li>Why marketplaces are more than a procurement mechanism — they’re a new go-to-market model.</li><li>The biggest challenges partners face when adopting marketplace strategies (and how to overcome them).</li><li>The 3-step playbook for partners to get marketplace-ready: strategy, listing, and seller enablement.</li><li>What “operationalising” marketplace success really looks like.</li><li>The leadership mindset needed to guide teams through change in a digital-first ecosystem.</li></ul><p>Emma also reveals how NEXTGEN is helping partners bridge the gap between ambition and execution , building capability, accelerating CPPO enablement, and creating demand through smarter go-to-market motion.</p><p>If you’re a vendor, distributor, or partner leader trying to make sense of the marketplace opportunity, this conversation gives you both the strategy and the steps to take action.</p><p><em>Listen now to learn how to move from strategy to scale in the marketplace era.</em></p><p></p>