Balancing Direct and Channel Sales: Damian Bach Shares His Game Plan Partnership for Success

<p>In this week’s Investible Partnerships episode, Des Russell speaks with Damian Bach, APJ Channel Director at Recorded Future. </p>

<p>Damian shares his incredible journey from sales to channel leadership, his experiences working across the APJ region, and his thoughts on scaling partner ecosystems. </p>

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<p><strong>They dive into:</strong></p>

<p> • How to align stakeholders effectively using interlocks and account mapping.</p>

<p> • Balancing direct vs. channel-led sales motions.</p>

<p> • Practical ways to develop partnerships that thrive at scale.</p>

<p> • The Game Plan Framework for understanding vendor economics and driving partner efficiency.</p>

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<p>Plus, Damian gives his take on what partnerships need to succeed in the Partnerships Fast Five. </p>

<p>If you’re a channel leader or partner manager, you won’t want to miss this insightful conversation!</p>