The marketing strategy that took us from $0 to $3M (it's not what you think)

The marketing funnel is dead — and I'm showing you exactly what replaced it. In this video, I'm breaking down the marketing web: the strategy we use at Rella that took us from $0 to $3M in about a year and a half. I'm pulling back the curtain on our full marketing playbook — content strategy, where we show up, founder-led content, influencer strategy, and paid ads — so you can apply it to your business in 2026.

Whether you're a business owner, marketer, or just nosy (same), this one's for you.

↓ TIMESTAMPS

0:00 – The marketing funnel is dead

0:17 – Introducing the marketing web

2:34 – Why the classic funnel is broken

4:16 – How we built our web at RELA: content creation

7:00 – Where we show up (and why less is more)

8:42 – Founder-led content & influencer strategy

10:21 – Our paid ads strategy

➜ everything you need to know ➜

✰ Rella: https://www.getrella.com