Google Ads: Turn Local Searches into Store Visits with Hannah Zora Strong, Zora Marketing

Hannah Zora Strong has spent the last 14 years managing and auditing 100s of Google Ads accounts, and regularly shares her expertise at many Google Ads conferences. She’s worked for some of the biggest agencies in the UK, and for the last 4 years has been running her own called Zora Marketing.

In this episode, Hannah takes us through how to use Google Ads for local advertising, from setting up your Google Business Profile and tracking store visits to using Performance Max and local inventory ads to drive more customers to your stores.

Dive in:

[05:39] Linking Google Business Profile and Ads

[07:41] GA4 and Business Profile merge

[12:07] Setting up local Google Ads

[13:39] Using Performance Max for ads

[17:50] Setting campaign goals and optimization

[21:27] Setting up local inventory ads

[24:28] Insider Tips from Hannah!

Connect Your Google Business Profile to Google Ads

If you have physical stores, your Google Business Profile is the starting point for local Google Ads. Make sure each location is owned, accurate, and linked to your Google Ads account. This lets you connect ad activity with actions such as store visits, calls, website clicks, and directions. It also gives you a stronger foundation for local SEO and reporting.