Steven Bartlett Gave Me £100K, Then We Grew 600%: Hello Klean | Ladies Who Launch

Rochelle sits down with Karlee Zhang, founder of Hello Klean, who opens up about her journey from self-funding an idea that nobody had believed in, to having half a million loyal worldwide customers and expanding into luxury retail spaces.

Karlee unpacks the discovery that turned a plumbing issue into a beauty revelation, and the reality of bootstrapping until you find the right investors. From a sealed social strategy to navigating rapid growth, Karlee shares an insight into her honest founder lessons and top tips.

In this episode we cover:

The moment a plumbing problem became a beauty product The importance of educating consumers, and how Hello Klean earned trust with a free trialHow to navigate retail launches and streamlining the consumer experienceBuilding a social strategy that cuts through the noiseNavigating rapid growth and defining your success

If you’re an aspiring innovator with no clue where to start, this one’s for you!

We Are Ladies Who Launch!

CHAPTERS

00:00 Introducing Hello Klean

04:24 Identifying The Water Origin Problem

07:40 Turning Plumbing Into A Wellness Brand

10:07 Educating Before Selling

13:35 Building Co-Founder Roles Efficiently