92: Cascable Studio - Daniel Kennett

On the podcast: Daniel Kennett shares his journey from indie developer to creating Cascable Studio. He tells the story of the challenges of building his app that supports over 250 cameras, the process of reverse-engineering hardware, and why his background in indie development shaped his approach to the business.

Top Takeaways:

🏗️ The framework doesn't matter — the app does

Users don't care whether you used SwiftUI or RealBasic; they care whether the app is polished and fits the platform.

💸 If they can afford a $4,000 camera, charge accordingly

Pricing for a professional audience means resisting the race to the bottom; your users' willingness to pay reflects the value of the tools they already own.

📈 Slow, steady growth is still growth

A consistently rising line over five years, even without a single breakout moment, can eventually replace a full salary — if you don't panic and quit.

🔄 Multiple revenue streams are a survival strategy, not a luxury

An SDK licensing business and a webcam app built on existing infrastructure turned a COVID revenue crash into a three-week turnaround.

🧱 Architecture decisions you make early can pay off years later

Pulling camera connection logic into a standalone framework was an accidental decision that later became both a licensing product and the foundation for a pivot app.