Lay of the Brand

← Lay of the Brand21. Feb. 2024 · 35 Min.

B2B Influencer Marketing with Carter Hostelley, LeadTail

B2B Influencer Marketing with Carter Hostelley, LeadTail21. Feb. 202435 Min.

Influencers are everywhere, but this trend goes beyond fashion tips and recipe hacks. Influencer marketing is essential for B2B tech marketers and PR pros, too. Carter Hostelly, CEO of LeadTail, joins us to explain how you can build relationships with the people your audience trusts —and how to become an influencer yourself.