EssilorLuxottica: The Art of Experiential Luxury

In this episode of LEAP Into Luxury, Natalie and MJ are joined by Alisia Devletouglou, Brand Manager at EssilorLuxottica, to explore the evolving role of experiential marketing in the luxury sector. With a background spanning Dior Fragrances and global eyewear brands like Ray-Ban and Oakley, Alisia brings a cross-category perspective on creating impactful brand experiences. The conversation unpacks how experiential marketing has shifted from one-off events to a core strategic pillar, driven b...